Vegan Beauty Brand Feature: Unforgivingly Pur

Unforgivingly Pur Deodorant Independent beauty, often called “indie beauty”, has been growing silently over the past decade. Like clean beauty, indie beauty is known for its diverse product range and inclusivity for side-lined communities. Their entry into the mainstream has been primarily driven by the fact that Indie beauty brands are innovative and are aligned with the ever-growing natural, sustainable and clean beauty segment. In addition, a majority of the products are organic with simple formulations and sourced locally and sustainably. Equal importance is given to the packaging, often biodegradable, recyclable with a low carbon footprint. Trailblazing, unapologetic women often head these companies, and one of such is Unforgivingly Pur. Unforgivingly Pur is a Canada-based beauty and wellness brand that produces clean, toxin-free beauty products to uplift, nurture and protect the body. Mood boosters Sisters Cola and Rochelle started Unforgivingly Pur in 2...