Vegan Beauty Brand Feature: Unforgivingly Pur
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| Unforgivingly Pur Deodorant |
Independent beauty, often called “indie beauty”, has been growing silently over the past decade. Like clean beauty, indie beauty is known for its diverse product range and inclusivity for side-lined communities.
Their entry into the mainstream has been primarily driven by the fact that Indie beauty brands are innovative and are aligned with the ever-growing natural, sustainable and clean beauty segment. In addition, a majority of the products are organic with simple formulations and sourced locally and sustainably. Equal importance is given to the packaging, often biodegradable, recyclable with a low carbon footprint. Trailblazing, unapologetic women often head these companies, and one of such is Unforgivingly Pur. Unforgivingly Pur is a Canada-based beauty and wellness brand that produces clean, toxin-free beauty products to uplift, nurture and protect the body.
Mood boosters Sisters Cola and Rochelle started Unforgivingly Pur in 2014 after the passing of Cola’s 10-year old son. They felt the need to transform their wellness routines into one of self-care and love. Unforgivingly Pur is a collection of natural deodorants that turn clean beauty into a lifestyle. Aside from being beauty products, Unforgivably Pur products are known for elevating and refreshing one’s mood. This is because the naturally derived ingredients utilize the power of aromatherapy to take your self-care experience to the next level.
Unapologetic and Clean Cola and Rochelle opted for “Unforgivingly Pur” because their products are made with clean, pure, fresh, and chemical-free ingredients, reflecting their unrepentance about self-care and self-love. Unforgivingly Pur is made with natural scents that energize, centre and align the sisters’ core beliefs. With spotlessly clean ingredients such as hibiscus, lemon and vanilla, Unforgivingly Pur is set to become Canada’s answer to Native, the natural body care brand famous for its clean, health-focused deodorants. Unforgivingly Pur’s natural deodorants are vegan friendly, aluminum and baking soda free, and suitable for anyone with nut allergies.
Sweet, calm and everything nice User’s of Unforgivingly Pur have described the deodorants as “beyond fresh”, “super clean,” and “delicious.” One review even said that their products are head and shoulders above Native’s products! Unforgivingly Pur is setting the pace for an independent brand and raising the bar high for natural, clean beauty and wellness products. Their products include invigorating, exfoliating and brightening facial scrubs that give you an at-home spa experience. The 3-in-1 scrubs can be used as a cleansing clay mask, exfoliator and cleanser. The scrubs are game-changing with a wide range of natural ingredients, including citrus and watermelon and hibiscus with seaweed and dragonfruit. The natural deodorants include Sweet Calm, Tropical Pineapple, Citrus Splash and Shades of Green. They also cater to men with Sensual Blue Sage, designed specifically for men who like to take care of themselves.
More than beauty Unforgivingly Pur is a brand that has a deep-rooted and powerful story. The brand emphasizes wellness and self-love and recognizes the power of aromatherapy as a natural remedy for various mental health issues such as anxiety and depression. Cola and Rochelle’s founders can both attest to the significant impact that natural skincare and body care have had on their overall mental health and wellness.
The Pur Family They recently welcomed a brand new product to the Unforgivingly Pur family, Puroma. A wellness parfum roller taps into the powerful benefits of essential oils and flower extracts to transform how you feel. There are two scents to choose from, and these include “Unwind and Chill” and “Red Light Special.” Unwind and Chill is specially made using lavender and vanilla and infused with mangosteen and elderberry. In addition, it’s a soothing sleep aid that will make you feel calm whenever you need it. Red Light Special is designed to ease and soothe menstrual cramps and muscle aches and pains. Crafted with chamomile, mangosteen, and elderberry blended with rose, cashmere, and spices to boost your mood and soothe your muscles. Cola and Rochelle create the products with love, positive energy and the zest and passion for spreading radical self-care and bold, unapologetic self-love to the world. Find out more about Unforgivingly Pur below: |
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