The Seasonal Content Strategy That Changed the Way I Build Digital Product Businesses
The Seasonal Content Strategy That Changed the Way I Build Digital Product Businesses There are a handful of decisions I've made in my business that completely changed the trajectory of my income. One of them was surprisingly simple. I stopped trying to create content for everyone, and I started creating content for a season. For years, I approached content the same way many creators do. I'd wake up, wonder what to post, spend hours researching ideas, and then publish something that was already competing with thousands of similar posts. It was exhausting. I constantly felt like I was chasing trends instead of building something sustainable. Then one autumn, I decided to try something different. Instead of creating random content, I committed almost entirely to seasonal content for two months. Everything I created revolved around one theme. Fall. More specifically, pumpkin spice. At first, it sounded almost ridiculous. Could people really be that inte...